Mission states why you do what you do – is broad, yet directs you to do the right things; something you want to be remembered for.
Vision describes a future picture – what you want to become; where you are going.
Strategy defines the overall direction of the organization.
Innovation Strategy defines objectives and identifies strategic arenas for innovation.
- Strategic Arenas focus innovation efforts
Portfolio Management operationalizes product innovation and technology strategy with strategic buckets.
- Strategic Buckets are a portfolio management tool
Pipeline Management prioritizes projects to allocate resources.
Product Development Process guides, directs, and accelerates the new product development efforts.
Project Management manages budgets and milestones of individual projects.